Here’s Why Paint and Air Freshener Won’t Cut It Ever walked into a home and instantly smelled cigarette smoke? So can buyers — and it can kill a sale fast. If you’re trying to sell a home with a lingering smoke odor, this video is a must-watch. In this episode, we cover: Why smoke smell doesn’t just sit on the surface The truth about using paint, candles, or air fresheners to cover it up What it really takes to remove smoke odors from a home for good How lingering smells can drive away buyers (and full-price offers) From carpets to drywall to the HVAC system, we break down what you need to do to make your home market-ready — and smell like it too.